Venturesome Consumption

A comprehensive academic psychometric profile of the Venturesome Consumption (VC) scale, detailing its theoretical foundations...

September 17, 2026 • Dr. Mohammed Looti

Materialism Scale

The Materialism Scale (Material Values Scale, MVS), developed by Marsha L. Richins and Scott Dawson...

September 17, 2026 • Dr. Mohammed Looti

Value of Win-Back Offer (VOWB)

The Value of Win-Back Offer (VOWB) scale is a 10-item psychometric instrument adapted from Grewal,...

September 17, 2026 • Dr. Mohammed Looti

McClosky and Schaar’s Anomy Scale

A comprehensive psychometric guide to McClosky and Schaar’s Anomy Scale (1965), examining its theoretical foundations,...

September 17, 2026 • Dr. Mohammed Looti

Value of the Transaction (VOTT)

Comprehensive academic review of the Value of the Transaction (VOTT) scale developed by Clara Agustin...

September 17, 2026 • Dr. Mohammed Looti

Value from Product Possession (VFPP)

A comprehensive academic analysis of the Value from Product Possession (VFPP) scale developed by Cassie...

September 17, 2026 • Dr. Mohammed Looti

Middleton’s Alienation

Middleton’s Alienation Scale is an influential 6-item psychometric instrument developed by Russell Middleton in 1963...

September 17, 2026 • Dr. Mohammed Looti

Usefulness (General) (USE)

An in-depth academic examination of the Usefulness (General) (USE) scale developed by Mirella Kleijnen, Ko...

September 17, 2026 • Dr. Mohammed Looti

Mode Values Inventory

The Mode Values Inventory (MVI), developed by Braithwaite and Law in 1985, is a 51-item...

September 17, 2026 • Dr. Mohammed Looti

Usage Clarity

The Usage Clarity (UC) scale, developed by Beibei Dong, Kenneth R. Evans, and Shaoming Zou...

September 17, 2026 • Dr. Mohammed Looti