Market Mavenism

The Market Mavenism (MM) scale measures an individual's propensity to act as a general diffuser...

September 17, 2026 • Dr. Mohammed Looti

Hurt Feelings Scale (HFF)

A comprehensive academic analysis of the Hurt Feelings Scale (HFF; Leary & Springer, 2001), detailing...

September 17, 2026 • Dr. Mohammed Looti

Lying Intention (LI)

The Lying Intention (LI) scale is a 4-item psychometric semantic differential instrument developed by Argo,...

September 17, 2026 • Dr. Mohammed Looti

Impostorism Scale

Comprehensive academic overview of the Impostorism Scale (Leary et al., 2000), a 7-item psychometric instrument...

September 17, 2026 • Dr. Mohammed Looti

Interaction Anxiousness Scale

Comprehensive academic psychometric review of the Interaction Anxiousness Scale (IAS) developed by Mark R. Leary...

September 17, 2026 • Dr. Mohammed Looti

Loyalty to Employee vs. Company (LTEV)

Comprehensive academic overview of the Loyalty to Employee vs. Company (LTEV) scale developed by Melnyk,...

September 17, 2026 • Dr. Mohammed Looti

Loyalty Proneness (Brand) (LP)

Comprehensive academic overview of the Loyalty Proneness (Brand) (LP) scale developed by Kusum L. Ailawadi,...

September 17, 2026 • Dr. Mohammed Looti

Social Appearance Anxiety Scale (SAAS)

A comprehensive academic guide to the Social Appearance Anxiety Scale (SAAS), detailing its psychometric properties,...

September 17, 2026 • Dr. Mohammed Looti