Social Paradigm Belief Inventory (SPBI)

The Social Paradigm Belief Inventory (SPBI) is a comprehensive psychometric scale measuring adult cognitive development...

September 17, 2026 • Dr. Mohammed Looti

Congruence (Self with Brand) (CON)

A psychometric review of the Congruence (Self with Brand) (CON) scale by Breivik and Thorbjørnsen...

September 17, 2026 • Dr. Mohammed Looti

Congruence (Self with Brand) (CON)

A comprehensive academic analysis of the Congruence (Self with Brand) (CON) scale developed by Jennifer...

September 17, 2026 • Dr. Mohammed Looti

Sociocultural Adaptation Scale

The Sociocultural Adaptation Scale (SCAS) is an established 22-item psychometric instrument evaluating social difficulty and...

September 17, 2026 • Dr. Mohammed Looti

Congruence (Ideal Self with Brand)

The Congruence (Ideal Self with Brand) (CON) scale evaluates the perceived alignment between a brand's...

September 17, 2026 • Dr. Mohammed Looti