Religious Orientation scale

A comprehensive psychometric guide to the Religious Orientation Scale (Age-Universal Intrinsic-Extrinsic Orientation Scale) by Maltby...

September 16, 2026 • Dr. Mohammed Looti

Affective Response to Brand (ARTB)

A psychometric review of the Affective Response to Brand (ARTB) scale developed by Chaudhuri and...

September 16, 2026 • Dr. Mohammed Looti

Affective Response (Positive) (AR)

A comprehensive academic overview and psychometric guide to the Affective Response (Positive) (AR) scale, examining...

September 16, 2026 • Dr. Mohammed Looti

Religious/Spiritual History Scale

A comprehensive academic guide to the Religious/Spiritual History Scale (George, 2003; Fetzer/NIA), exploring its theoretical...

September 16, 2026 • Dr. Mohammed Looti

Affect Toward the Store

A comprehensive psychometric guide to the Affect Toward the Store (ATTS) scale, reviewing its theoretical...

September 16, 2026 • Dr. Mohammed Looti

Religious Support Scale

The Religious Support Scale (RSS), developed by Dr. Neal Krause and the Fetzer Institute/National Institute...

September 16, 2026 • Dr. Mohammed Looti

Advice Suitability

The Advice Suitability (AS) scale, developed by Gershoff, Mukherjee, and Mukhopadhyay (2007), is a validated...

September 16, 2026 • Dr. Mohammed Looti

Revised Forgiveness Inventory Scales

The Revised Forgiveness Inventory Scales (RFI), developed by Kristina Coop Gordon and Donald H. Baucom,...

September 16, 2026 • Dr. Mohammed Looti

Advertising Avoidance (General) (AA)

A comprehensive psychometric guide to the Advertising Avoidance (General) (AA) scale developed by Cho and...

September 16, 2026 • Dr. Mohammed Looti