The Earth Force Survey

The Earth Force Survey (EFS) is an academic psychometric battery developed by Earth Force and...

September 16, 2026 • Dr. Mohammed Looti

Value Consciousness (VC)

A comprehensive psychometric review of the Value Consciousness (VC) Scale developed by Lichtenstein, Netemeyer, and...

September 16, 2026 • Dr. Mohammed Looti

Future Aspirations

Comprehensive academic psychometric profile of the Future Aspirations scale (Houston Community Demonstration Project / CDC...

September 16, 2026 • Dr. Mohammed Looti

Usage Role Clarity (URC)

A comprehensive psychometric guide to the Usage Role Clarity (URC) scale developed by Meuter, Bitner,...

September 16, 2026 • Dr. Mohammed Looti

Motivation Questionnaire EFL

A comprehensive psychometric review of the Motivation Questionnaire for English as a Foreign Language (MQ-EFL),...

September 16, 2026 • Dr. Mohammed Looti

Universalism Values Importance (UVI)

The Universalism Values Importance (UVI) scale is a 9-item psychometric instrument derived from the Schwartz...

September 16, 2026 • Dr. Mohammed Looti

Brand Partner Quality Trust (BPQT)

The Brand Partner Quality Trust (BPQT) scale, established by Aaker, Fournier, and Brasel (2004), evaluates...

September 16, 2026 • Dr. Mohammed Looti

Environmental Worry

The Environmental Worry Scale (EWS), developed by Rosemarie M. Bowler and Ralf Schwarzer in 1991,...

September 16, 2026 • Dr. Mohammed Looti

Holistic tendency – Holism Scale

A psychometric review of the Analysis-Holism Scale (AHS) by Choi, Koo, and Choi (2007), examining...

September 16, 2026 • Dr. Mohammed Looti