State Impulsivity Scale (SIS)

A comprehensive academic psychometric evaluation of the State Impulsivity Scale (SIS), detailing its theoretical framework,...

September 16, 2026 • Dr. Mohammed Looti

Technology Anxiety (TANX)

A comprehensive psychometric review of the Technology Anxiety (TANX) scale developed by Meuter, Bitner, Ostrom,...

September 16, 2026 • Dr. Mohammed Looti

Stages of Change Questionnaire- Revised

A comprehensive academic and psychometric review of the Stages of Change Questionnaire- Revised (URICA-Optimism), assessing...

September 16, 2026 • Dr. Mohammed Looti

Ad-Evoked Positive Mood (AEPM)

The Ad-Evoked Positive Mood (AEPM) scale is an academic psychometric tool developed by Rohini Ahluwalia...

September 16, 2026 • Dr. Mohammed Looti

Ad Hedonic Affect Evaluation (AHAE)

Comprehensive academic overview of the Ad Hedonic Affect Evaluation (AHAE) scale developed by Youjae Yi...

September 16, 2026 • Dr. Mohammed Looti

Ad-Evoked Disapproval Affect (AEDA)

A comprehensive psychometric review of the Ad-Evoked Disapproval Affect (AEDA) scale, evaluating consumer avoidance emotions,...

September 16, 2026 • Dr. Mohammed Looti

Ad-Evoked Approval Affect (AEAA)

The Ad-Evoked Approval Affect (AEAA) scale, developed by Bhat, Leigh, and Wardlow (1998), is a...

September 16, 2026 • Dr. Mohammed Looti