Somatic Symptom Scale – 8 (SSS-8)

The Somatic Symptom Scale – 8 (SSS-8) is a validated 8-item patient-reported outcome measure developed...

September 16, 2026 • Dr. Mohammed Looti

Brand Promise Trustworthiness

The Brand Promise Trustworthiness (BPT) scale is a 5-item psychometric instrument originating from Tülin Erdem...

September 16, 2026 • Dr. Mohammed Looti

General Behavior Inventory (GBI)

A comprehensive academic analysis of the General Behavior Inventory (GBI), developed by Depue et al.,...

September 16, 2026 • Dr. Mohammed Looti

Nostalgia-Evoked Ad Response (NEAR)

An in-depth academic examination of the Nostalgia-Evoked Ad Response (NEAR) scale developed by Muehling and...

September 16, 2026 • Dr. Mohammed Looti

Eating Disorder Diagnostic Scale (EDDS)

The Eating Disorder Diagnostic Scale (EDDS) is a validated 22-item self-report questionnaire assessing Anorexia Nervosa,...

September 16, 2026 • Dr. Mohammed Looti

Ad Informativeness Evaluation (AIE)

A psychometric review of the Ad Informativeness Evaluation (AIE) developed by Michel Tuan Pham and...

September 16, 2026 • Dr. Mohammed Looti

Ad Evaluative Judgment (Unipolar) (AEJU)

The Ad Evaluative Judgment (Unipolar) (AEJU) scale is a 13-item psychometric instrument developed by Aylesworth,...

September 16, 2026 • Dr. Mohammed Looti