Scales
Ad Trust (Willing to Use) (AT)
Comprehensive academic overview of the Ad Trust (Willing to Use) (AT) scale developed by Hyeonjin...
# Ad Trust
4 results
Scales
Ad Trust (Usefulness) (AT)
The Ad Trust (Usefulness) (AT) subscale, developed by Soh, Reid, and King (2009) as part...
Scales
Ad Trust (Reliability) (AT)
Comprehensive academic psychometric profile of the Ad Trust (Reliability) (AT) scale, analyzing its theoretical framework,...
Scales
Ad Trust (Affect) (AT)
A psychometric review and academic analysis of the Ad Trust (Affect) scale, a core subscale...