Scales
Advertisement Self-Referencing (ASR)
The Advertisement Self-Referencing (ASR) scale is a 7-item psychometric instrument measuring the degree to which...
# Advertising Attitudes
3 results
Scales
Product Placement Attitude (PPA)
A psychometric overview of the Product Placement Attitude (PPA) scale, evaluating viewer perceptions, ethical dimensions,...
Scales
Attitude Toward Sponsorship as a Practice
Comprehensive academic psychometric review of the Attitude Toward Sponsorship as a Practice (ATSP) scale developed...