Scales
Dissatisfaction with Mobile Advertisers (DWMA)
A comprehensive psychometric review of the Dissatisfaction with Mobile Advertisers (DWMA) construct, detailing theoretical roots,...
# advertising avoidance
3 results
Scales
Advertising Avoidance (General) (AA)
A comprehensive psychometric guide to the Advertising Avoidance (General) (AA) scale developed by Cho and...
Scales
Ad Intrusiveness (ADINT)
The Ad Intrusiveness (ADINT) scale, developed by Li, Edwards, and Lee (2002), is a 7-item...