Scales
Persuasiveness of the Ad (POTA)
A comprehensive psychometric overview of the Persuasiveness of the Ad (POTA) scale developed by Smith,...
# advertising creativity
8 results
Scales
Attitude Toward the Ad (Receptiveness) (ATTA)
A comprehensive psychometric review of the Attitude Toward the Ad (Receptiveness) (ATTA) scale developed by...
Scales
Attitude Toward the Ad (Creativeness) (ATTA)
A psychometric review of the Attitude Toward the Ad (Creativeness) (ATTA) scale by Heiser, Sierra,...
Scales
Ad Message Involvement (Processing Effort) (AMI)
Comprehensive academic psychometric review of the Ad Message Involvement (Processing Effort) (AMI) scale developed by...
Scales
Sponsorship Promotion Creativity (SPC)
A comprehensive psychometric analysis of the Sponsorship Promotion Creativity (SPC) scale developed by Robert Madrigal...
Scales
Ad Personal Relevance (APR)
Comprehensive academic profile of the Ad Personal Relevance (APR) scale (Chen, Yang, & Smith, 2016),...
Scales
Ad Relevance Scale (ARS)
A psychometric review of the Ad Relevance Scale (ARS), developed by Smith et al. (2007)...
Scales
Ad Divergence Scale (ADS)
A comprehensive academic guide to the Ad Divergence Scale (ADS), measuring consumer perceptions of advertising...