Scales
Involvement in the Purchase Decision (IITP)
A comprehensive psychometric review of the Involvement in the Purchase Decision (IITP) scale, measuring consumer...
# Advertising Effectiveness
19 results
Scales
Interest in the Advertised Brand (IITA)
The Interest in the Advertised Brand (IITA) scale is a psychometrically validated three-item Likert instrument...
Scales
Endorser/Brand Fit (EBF)
A comprehensive psychometric guide to the Endorser/Brand Fit (EBF) scale, covering theoretical foundations, construct definition,...
Scales
Endorser Similarity (ES)
A comprehensive academic analysis of the Endorser Similarity (ES) scale developed by Lawrence Feick and...
Scales
Attitude Toward the Brand in the Ad (ATTB)
A comprehensive psychometric overview of the Attitude Toward the Brand in the Ad (ATTB) scale,...
Scales
Attitude Toward the Ad (Relevant News) (ATTA)
The Attitude Toward the Ad (Relevant News) (ATTA) subscale is a validated four-item psychometric instrument...
Scales
Attitude Toward the Ad (Entertaining) (ATTA)
A comprehensive psychometric review of John L. Lastovicka's Attitude Toward the Ad (Entertaining) (ATTA) subscale,...
Scales
Interest in the Ad Vehicle (INTADV)
The Interest in the Ad Vehicle (INTADV) scale is a 3-item psychometric measure created by...
Scales
Ad Element Congruence (ADECONG)
The Ad Element Congruence (ADECONG) scale is a 5-item psychometric measurement tool developed by Susan...
Scales
Ad Product Behavioural Intention (ADPBI)
A comprehensive academic psychometric profile of the Ad Product Behavioural Intention (ADPBI) scale developed by...
Scales
Brand Behavioural Intention
A psychometric review of the Brand Behavioural Intention (BBI) scale developed by Krishnamurthy & Sivaraman...
Scales
Ad Humor Perception (Unipolar) (AHPUP)
A comprehensive academic and psychometric overview of the Ad Humor Perception (Unipolar) (AHPUP) scale developed...