Scales
Involvement in the Task (Processing Effort) (IITT)
Comprehensive academic profile of the Involvement in the Task (Processing Effort) (IITT) scale developed by...
# Advertising Research
26 results
Scales
Information Source Importance (Mass Media Sources) (ISI)
Comprehensive academic psychometric analysis of the Information Source Importance (Mass Media Sources) (ISI) scale developed...
Scales
Endorsement by Nonprofit Organization (EBNO)
A comprehensive academic psychometric analysis of the Endorsement by Nonprofit Organization (EBNO) scale developed by...
Scales
Attitude Toward the Brand of Beer (Affective) (ATTB)
A comprehensive academic analysis of Homer's (2006) Attitude Toward the Brand of Beer (Affective) (ATTB)...
Scales
Attitude Toward the Ad (Overall) (ATTA)
A comprehensive academic analysis and psychometric profile of the Attitude Toward the Ad (Overall) (ATTA)...
Scales
Attitude Toward the Ad (Empathy) (ATTA)
A comprehensive psychometric guide to the Attitude Toward the Ad (Empathy) (ATTA) scale, detailing its...
Scales
Attention to Ad (Brand Evaluation) (ATA)
The Attention to Ad (Brand Evaluation) (ATA) scale is a psychometric instrument developed by J....
Scales
Arousal (ARO)
A comprehensive academic analysis of the Arousal (ARO) Scale developed by Tine Faseur and Maggie...
Scales
Affective Response to the Ad (Fear) (ARTT)
The Affective Response to the Ad (Fear) (ARTT) is a 3-item unipolar psychometric scale developed...
Scales
Ad Spokesperson General Evaluation (ASGE)
A comprehensive psychometric guide to the Ad Spokesperson General Evaluation (ASGE), a 5-item scale assessing...
Scales
Ad Humor Perception (Semantic Differential) (AHPSD)
A comprehensive psychometric guide to the Ad Humor Perception (Semantic Differential) (AHPSD) developed by Chattopadhyay...
Scales
Ad Evaluative Judgment (Unipolar) (AEJU)
The Ad Evaluative Judgment (Unipolar) (AEJU) scale is a 13-item psychometric instrument developed by Aylesworth,...