Scales
Attitude Toward the Ad (Manipulative) (ATTA)
The Attitude Toward the Ad (Manipulative) (ATTA) scale, formulated by Margaret C. Campbell in 1995,...
# advertising skepticism
6 results
Scales
Price Offer Fairness (PRFAIR)
A comprehensive psychometric guide to the Price Offer Fairness (PRFAIR) scale developed by Hardesty, Carlson,...
Scales
Advertising Skepticism (ADSK)
A comprehensive psychometric guide to the Advertising Skepticism Scale (ADSK) developed by Carl Obermiller and...
Scales
Perceived Source Aggressiveness (PSA)
The Perceived Source Aggressiveness (PSA) scale is a 3-item semantic differential psychometric tool adapted by...
Scales
Consumer Attitudes Toward Marketing and Consumerism Scale
The Consumer Attitudes Toward Marketing and Consumerism Scale (CATMC), developed by Hiram C. Barksdale and...
Scales
Advertising Scepticism Scale (SKEP)
A comprehensive academic psychometric profile of the Advertising Scepticism Scale (SKEP) developed by Carl Obermiller...