Scales
Product Visual Appeal (PVA)
Comprehensive psychometric review of the Product Visual Appeal (PVA) scale (White et al., 2016), assessing...
# Aesthetic Evaluation
2 results
Scales
Color Attitude (ColAtt)
The Color Attitude (ColAtt) scale, developed by Rajeev K. Batra and Tanuka Ghoshal (2017), is...