Scales
Attitude Toward the Object (Pleasantness) (ATTO)
A comprehensive psychometric guide to the Attitude Toward the Object (Pleasantness) (ATTO) scale developed by...
# Affect-as-Information
3 results
Scales
Affective Object Evaluation
A comprehensive psychometric analysis of the Affective Object Evaluation (AOE) scale by Eduardo B. Andrade,...
Scales
Affective Ad Processing Scale (AAPS)
A comprehensive psychometric review of the Affective Ad Processing Scale (AAPS; Sundar, Kardes, & Wright,...