Scales
Affective Stimulus Evaluation (General) (ASEG)
A psychometric review of the Affective Stimulus Evaluation (General) (ASEG) scale, a 3-item semantic differential...
# Attitude Scale
6 results
Scales
General Object Preference (GOP)
A comprehensive academic psychometric profile of the General Object Preference (GOP) scale developed by Yi...
Scales
Brand Goodness-Usefulness Attitude (BGUA)
Comprehensive academic overview of the Brand Goodness-Usefulness Attitude (BGUA) scale by Sengupta & Johar (2002),...
Scales
Attitude Toward a Specific Event Sponsor (ATES)
The Attitude Toward a Specific Event Sponsor (ATES) is a 3-item psychometric measure used in...
Scales
Theory of Planned Behaviour – Vacation Destination Choice (TPB-VDC)
Comprehensive academic psychometric review of the Theory of Planned Behaviour – Vacation Destination Choice (TPB-VDC)...
Scales
Hedonic and Utilitarian Attitudes Scale
A comprehensive academic guide to the Hedonic and Utilitarian Attitudes Scale (HUTA), covering its theoretical...