Scales
Salesperson Empathy Perception
A comprehensive psychometric overview of the Salesperson Empathy Perception scale adapted by Burchett, Murtha, and...
# B2B marketing
9 results
Scales
Attitude Toward the Salesperson (ATSP)
Explore the Attitude Toward the Salesperson (ATSP) scale by Steven P. Brown (1995). Learn about...
Scales
Customer Adaptiveness Scale
The Customer Adaptiveness Scale (CA), developed by Panagopoulos, Rapp, and Ogilvie (2017), is a 5-item...
Scales
Communication Openness Scale (Downsizing) (CO-D)
Comprehensive academic overview of the Communication Openness Scale (Downsizing) (CO-D), a psychometric instrument measuring proactive,...
Scales
Perceived Customer Uncertainty Scale (Downsizing) (PCU-D)
A comprehensive psychometric guide to the Perceived Customer Uncertainty Scale (Downsizing) (PCU-D) developed by Homburg,...
Scales
Autonomous Innovation-Selling Motivation Scale (AISM)
An in-depth academic guide to the Autonomous Innovation-Selling Motivation Scale (AISM), detailing its psychometric properties,...
Scales
Company Sales Success Scale (CSS-FL)
Comprehensive academic overview and psychometric guide for the Company Sales Success Scale (CSS-FL) developed by...
Scales
Active Monitoring of the Supply Market Scale (AMSM)
A psychometric review of the Active Monitoring of the Supply Market Scale (AMSM; Cannon &...
Scales
Relationship Investment (Marketer’s Effort) (RI)
A comprehensive psychometric analysis of the Relationship Investment (Marketer's Effort) scale developed by Robert W....