Scales
Perceived Product Price Level (PPPL)
A comprehensive academic guide and psychometric analysis of the Perceived Product Price Level (PPPL) scale...
# Behavioral Pricing
9 results
Scales
Perceived Price Sacrifice (11-Point) (PPS11)
Comprehensive academic overview of the Perceived Price Sacrifice (11-Point) (PPS11) scale developed by Rashmi Adaval...
Scales
Price Format Comprehension (PFC)
A psychometric review and complete operational guide to the Price Format Comprehension (PFC) scale developed...
Experiments
Price Effect (Free Chocolate) – Dan Ariely, Eyal Gneezy, and Nina Mazar The Pay
A comprehensive academic analysis of the zero-price effect, examining the foundational chocolate experiments by Dan...
Scales
Price Liking Scale
A comprehensive academic analysis of the Price Liking Scale (PLK) developed by Keith S. Coulter...
Scales
Value Consciousness and Coupon Proneness Scales (VC/CP)
A comprehensive psychometric guide to the Value Consciousness and Coupon Proneness Scales (VC/CP) developed by...
Scales
Store Price Image Scale (SPIS)
A comprehensive academic guide to the Store Price Image Scale (SPIS), developed by Stephan Zielke....
Scales
Internal Reference Price Scale (IRPS)
The Internal Reference Price Scale (IRPS) developed by Biswas and Blair (1991) evaluates consumers' internally...
Scales
Price Consciousness Scale
The Price Consciousness Scale (PCS-Price), developed by Lichtenstein, Ridgway, and Netemeyer (1993), is a 5-item...