Scales
Stated Personal Information Ad Targeting Acceptance (SPIAT)
The Stated Personal Information Ad Targeting Acceptance (SPIAT) scale is a 5-item psychometric instrument developed...
# Behavioral Targeting
2 results
Scales
Inferred Personal Information Ad Targeting Acceptance (IPIAT)
A comprehensive psychometric guide to the Inferred Personal Information Ad Targeting Acceptance (IPIAT) scale developed...