Scales
Identification with the Company (IWTC)
The Identification with the Company (IWTC) scale, developed by Homburg, Wieseke, and Hoyer (2009), is...
# Brand Attachment
9 results
Scales
Congruence (Ideal Self with Brand)
The Congruence (Ideal Self with Brand) (CON) scale evaluates the perceived alignment between a brand's...
Scales
Affective Store Commitment (AFSC)
A comprehensive psychometric guide to the Affective Store Commitment (AFSC) scale developed by Jeffrey S....
Scales
Affective Company Commitment (Verhoef) (ACCV)
A psychometric review of the Affective Company Commitment (Verhoef) (ACCV) scale, a 3-item measure developed...
Scales
Self-Brand Congruence (SBC)
A comprehensive psychometric guide to the Self-Brand Congruence (SBC) scale developed by Dagogo-Jack and Forehand...
Scales
Brand Forgiveness
A comprehensive academic psychometric profile of the Brand Forgiveness (BF) scale, examining its theoretical foundations,...
Scales
Anthropomorphism Scale (ANTHR)
A comprehensive academic psychometric profile of the Anthropomorphism Scale (ANTHR) developed by Pankaj Aggarwal and...
Scales
Brand Attachment Scale
A comprehensive academic analysis of the Brand Attachment Scale (BA-Park), examining its theoretical foundations in...
Scales
Self-Brand Connection Scale
A comprehensive psychometric guide to the Self-Brand Connection Scale (SBC) developed by Escalas and Bettman...