# Brand Awareness

2 results
All 2 Scales 2
Scales

Destination Brand Equity Scale (DBE)

Comprehensive academic psychometric profile of the Destination Brand Equity Scale (DBE), evaluating consumer-based brand awareness,...

September 6, 2026 • memjavad
Scales

Brand Equity Scale (BE-Yoo)

A comprehensive psychometric guide to the Brand Equity Scale (BE-Yoo) developed by Boonghee Yoo and...

September 5, 2026 • memjavad