Scales
Brand Community Identification (BCID)
Comprehensive academic psychometric review of the Brand Community Identification (BCID) scale developed by Algesheimer, Dholakia,...
# brand community
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Scales
Affective Product Attachment (APA)
A comprehensive academic psychometrics review of the Affective Product Attachment (APA) scale developed by McAlexander,...
Scales
Desire for Status Among Brand Users (DSBU)
Comprehensive psychometric overview of the Desire for Status Among Brand Users (DSBU) scale by Wang...
Scales
TV Program Connectedness Scale
The TV Program Connectedness Scale (TVCS) is a 16-item psychometric instrument developed by Russell, Norman,...