Scales
Corporate Social Responsibility (Generosity) (CSR)
A comprehensive psychometric review and user guide for the Corporate Social Responsibility (Generosity) Scale developed...
# Brand Evaluation
15 results
Scales
Attitude Toward the Organization (Social Responsibility) (ATTO)
A comprehensive psychometric review of the Attitude Toward the Organization (Social Responsibility) (ATTO) scale developed...
Scales
Attitude Toward Luxury Brands (Value-Expressive Function) (ATLB)
A comprehensive psychometric review of the Attitude Toward Luxury Brands (Value-Expressive Function) scale developed by...
Scales
Attention to Ad (Brand Evaluation) (ATA)
The Attention to Ad (Brand Evaluation) (ATA) scale is a psychometric instrument developed by J....
Scales
Hedonic Attitude Toward Product/Brand (HAPB)
The Hedonic Attitude Toward Product/Brand (HAPB) scale by Voss, Spangenberg, and Grohmann measures the affective,...
Scales
Brand Goodness-Usefulness Attitude (BGUA)
Comprehensive academic overview of the Brand Goodness-Usefulness Attitude (BGUA) scale by Sengupta & Johar (2002),...
Scales
Perceived High Company Communality (PHCC)
The Perceived High Company Communality (PHCC) scale assesses the degree to which an enterprise is...
Scales
Attitude Toward a Specific Event Sponsor (ATES)
The Attitude Toward a Specific Event Sponsor (ATES) is a 3-item psychometric measure used in...
Scales
Perceived Low Company Competence (PLCC)
Comprehensive academic psychometric evaluation of the Perceived Low Company Competence (PLCC) scale by Yang and...
Scales
Local Consumer Self-Identity (LCSI)
An in-depth academic review of the Local Consumer Self-Identity (LCSI) scale, examining its theoretical foundations,...
Scales
CSR–Product Quality Trade-off Belief (CSRQTB)
A comprehensive psychometric guide to the CSR–Product Quality Trade-off Belief (CSRQTB) scale, assessing consumer zero-sum...
Scales
Slogan Attitude (SlogAtt)
A comprehensive academic psychometric profile of the Slogan Attitude (SlogAtt) scale, assessing consumer evaluations of...