Scales
Logo Attitude (LogAtt)
A psychometric review of the Logo Attitude (LogAtt) scale, developed by Ivar Vermeulen and Camiel...
# Brand Evaluation
15 results
Scales
Comparative Brand Attitude Scale (CBAS)
An in-depth academic examination of the Comparative Brand Attitude Scale (CBAS), developed by Barone and...
Scales
Perceived Brand Globalness Scale (PBG)
Comprehensive psychometric review of the Perceived Brand Globalness Scale (PBG) developed by Steenkamp, Batra, and...