Scales
Brand Extension Fit (General) — DelVecchio & Smith (BEFGDS)
Comprehensive psychometric review of the Brand Extension Fit (General) scale by Devon DelVecchio and Daniel...
# Brand Extension
2 results
Scales
Brand Expansion Plausibility (BEP)
The Brand Expansion Plausibility (BEP) scale is a 4-item psychometric instrument developed by Desai and...