Scales
Fit (Brand-Brand) (FIT)
A psychometric overview of the Fit (Brand-Brand) (FIT) scale, examining perceived compatibility, schema congruity, and...
# brand fit
2 results
Scales
Sponsorship Image Congruence Scale (SPONSCONG)
The Sponsorship Image Congruence Scale (SPONSCONG) is a four-item psychometric instrument developed by Ravi Pappu...