Scales
Identification with the Company (IWTC)
A comprehensive psychometric guide to the Identification with the Company (IWTC) scale, examining construct validity,...
# Brand Identification
5 results
Scales
Brand Identification (BRANDID)
Comprehensive academic psychometric profile of the Brand Identification (BRANDID) scale by Aaker, Fournier, and Brasel...
Scales
Self–Brand User Congruence (SBUC)
A comprehensive psychometric and theoretical review of the Self–Brand User Congruence (SBUC) scale, a three-item...
Scales
Self-Brand Congruence (SBC)
A comprehensive psychometric guide to the Self-Brand Congruence (SBC) scale developed by Dagogo-Jack and Forehand...
Scales
Affective Customer-Company Identification (ACCI)
A comprehensive academic guide and psychometric review of the Affective Customer-Company Identification (ACCI) scale developed...