Scales
Brand Distinctiveness (BD)
The Brand Distinctiveness (BD) scale, developed by Mita Sujan and James R. Bettman (1989), is...
# Brand Positioning
3 results
Scales
Product Attribute Importance (PATTRIMP)
A comprehensive psychometric guide to the Product Attribute Importance (PATTRIMP) scale developed by Sujan and...
Scales
Purchase Activism Scale
The Purchase Activism Scale (PACT) measures the degree to which consumer buying decisions are motivated...