Scales
Brand Transgression (Fallibility) (BTRANS)
The Brand Transgression (Fallibility) Scale (BTRANS), developed by Aaker, Fournier, and Brasel (2004), is a...
# Brand Transgression
3 results
Scales
General Company Commitment (Aaker) (GCCA)
A comprehensive psychometric analysis of the General Company Commitment (Aaker) (GCCA) scale, developed by Jennifer...
Scales
Brand Forgiveness Scale (BFS)
The Brand Forgiveness Scale (BFS) is a validated psychometric instrument measuring consumer willingness to pardon...