Scales
Perceived Low Company Communality (PLCCOM)
The Perceived Low Company Communality (PLCCOM) scale is a 3-item psychometric instrument developed by Yang...
# brand warmth
2 results
Scales
Perceived Business Accommodation Willingness (PBAW)
The Perceived Business Accommodation Willingness (PBAW) scale measures consumer perceptions of corporate empathy, attentive listening,...