Scales
Endorsement by Nonprofit Organization (EBNO)
A comprehensive academic psychometric analysis of the Endorsement by Nonprofit Organization (EBNO) scale developed by...
# cause-related marketing
9 results
Scales
Corporate Social Responsibility (Generosity) (CSR)
A comprehensive psychometric review and user guide for the Corporate Social Responsibility (Generosity) Scale developed...
Scales
Cause-Related Marketing Motive Attributions (Values Driven) (CRMM)
A comprehensive psychometric review of the Cause-Related Marketing Motive Attributions (Values Driven) scale (Ellen et...
Scales
Cause-Related Marketing Motive Attributions (Stakeholder)
A psychometric review of the Cause-Related Marketing Motive Attributions (Stakeholder) Scale developed by Ellen, Webb,...
Scales
Cause-Related Marketing Motive Attributions (Egoistic) (CRMM)
A psychometric review of the Cause-Related Marketing Motive Attributions (Egoistic) (CRMM) scale developed by Ellen,...
Scales
Cause Participation Intention (CPI)
A comprehensive psychometric guide to the Cause Participation Intention (CPI) scale developed by Stacy Landreth...
Scales
Charity Organisation Attitude (COA)
A comprehensive guide to the Charity Organisation Attitude (COA) scale developed by Dwight H. Dean...
Scales
CSR Sales-Contingency Belief (CSRSCB)
A psychometric review of the CSR Sales-Contingency Belief (CSRSCB) scale developed by Habel et al....
Scales
Attitude Toward Cause-Related Marketing Scale (ACRM)
Comprehensive academic overview of the Attitude Toward Cause-Related Marketing Scale (ACRM), detailing its theoretical framework,...