Scales
Attitude Toward “Green” Marketing Claims (Believability) (AGMCB)
Comprehensive psychometric review of the Attitude Toward "Green" Marketing Claims (Believability) (AGMCB) scale developed by...
# Chingching Chang
3 results
Scales
Ambivalence Toward the Object (ATO)
The Ambivalence Toward the Object (ATO) scale is a validated 5-item psychometric instrument developed by...
Scales
Transportation
A comprehensive psychometric analysis of the Transportation (TRA) Scale adapted by Chingching Chang, measuring narrative...