Scales
Attitude Toward “Green” Products (Environmental Benefits)
The Attitude Toward "Green" Products (Environmental Benefits) (ATGPB) scale is a 3-item psychometric tool developed...
# Chingching Chang
4 results
Scales
Attitude Toward “Green” Marketing Claims (Believability) (AGMCB)
Comprehensive psychometric review of the Attitude Toward "Green" Marketing Claims (Believability) (AGMCB) scale developed by...
Scales
Ambivalence Toward the Object (ATO)
The Ambivalence Toward the Object (ATO) scale is a validated 5-item psychometric instrument developed by...
Scales
Transportation
A comprehensive psychometric analysis of the Transportation (TRA) Scale adapted by Chingching Chang, measuring narrative...