Scales
Customer vs Product Orientation of Marketing/Sales Unit (CPOMS)
Comprehensive academic overview of the Customer vs Product Orientation of Marketing/Sales Unit (CPOMS) scale developed...
# Christian Homburg
9 results
Scales
Quality of Behavioral Guidelines for Complaint Handling
The Quality of Behavioral Guidelines for Complaint Handling (QBGCH) scale measures the clarity, simplicity, and...
Scales
Quality of Process Guidelines for Complaint Handling
A comprehensive academic analysis of the Quality of Process Guidelines for Complaint Handling (QPGCH) scale...
Scales
MPMS Strategy Fit Scale (MPMS-SF)
A comprehensive psychometric analysis of the MPMS Strategy Fit Scale (MPMS-SF) developed by Homburg, Artz,...
Scales
MPMS Breadth Scale (MPMS-B)
The MPMS Breadth Scale (MPMS-B) is an empirically validated five-item psychometric instrument developed by Homburg,...
Scales
Informal Ties Scale (Customer–Employee) (INFTI)
A comprehensive psychometric review of the Informal Ties Scale (Customer–Employee) (INFTI) developed by Homburg, Klarmann,...
Scales
Competitor-Related Responsiveness Scale (CORR)
A comprehensive psychometric guide to the Competitor-Related Responsiveness Scale (CORR), developed by Christian Homburg, Milan...
Scales
Customer Orientation of Affective Organizational System Scale (COAS)
A comprehensive academic psychometric profile of the Customer Orientation of Affective Organizational System Scale (COAS),...
Scales
Time Pressure When Shopping Scale (Retail Manager-Rated) (TPWS)
A detailed academic overview of the Time Pressure When Shopping Scale (Retail Manager-Rated) (TPWS) developed...