Scales
Stimulus Vividness Perception (SVP)
The Stimulus Vividness Perception (SVP) scale, formulated by Petia K. Petrova and Robert B. Cialdini...
# Cognitive Fluency
6 results
Scales
Object Familiarity (Semantic Differential) (OBJFAMSD)
A comprehensive psychometric guide to the Object Familiarity (Semantic Differential) (OBJFAMSD) scale, adapted by Simonin...
Scales
Home Furniture Visualization Ease (HFVE)
A comprehensive psychometric guide to the Home Furniture Visualization Ease (HFVE) scale, measuring mental imagery,...
Scales
Price Format Comprehension (PFC)
A psychometric review and complete operational guide to the Price Format Comprehension (PFC) scale developed...
Experiments
Effect (Repetition and Belief) – Lynn Hasher, David Goldstein, and Thomas
An exhaustive academic examination of the 1977 seminal study by Hasher, Goldstein, and Toppino on...
Experiments
The Mere Exposure Effect Experiment – Robert Zajonc
A comprehensive academic analysis of Robert Zajonc's seminal 1968 mere exposure effect experiments, underlying cognitive...