Experiments
The Elaboration Likelihood Model Experiments (Persuasion) – Richard Petty and John Cacioppo
A comprehensive academic analysis of Petty and Cacioppo's Elaboration Likelihood Model experiments, dual-process persuasion, and...
# Cognitive Response Theory
2 results
Theories
Dual-Involvement Persuasion Model – Anthony Greenwald
A comprehensive academic analysis of Anthony Greenwald's dual-involvement persuasion model, cognitive response theory, ego involvement,...