Scales
Product Public-Private Consumption Classification (PPCC)
Comprehensive academic overview of the Product Public-Private Consumption Classification (PPCC) developed by Bearden and Etzel...
# Conspicuous Consumption
4 results
Scales
Product Status Signalling (PSS)
A comprehensive academic psychometric profile of the Product Status Signalling (PSS) scale developed by Gao,...
Scales
Materialism — Social Motivations for Consumption (MMA)
A comprehensive academic analysis of the Materialism — Social Motivations for Consumption scale (MMA) developed...
Scales
Consumer Pride Scale
The Consumer Pride Scale (CPS) measures authentic and hubristic pride in consumer and brand-related contexts,...