Scales
Food Consumption Affect (FCA)
Comprehensive guide to the Food Consumption Affect (FCA) scale developed by Kahn and Wansink (2004),...
# Consumer Affect
4 results
Scales
Ad-Evoked Approval Affect (AEAA)
The Ad-Evoked Approval Affect (AEAA) scale, developed by Bhat, Leigh, and Wardlow (1998), is a...
Scales
Emotional Response to Advertising (ERA)
A comprehensive academic psychometric profile of the Emotional Response to Advertising (ERA) scale, examining its...
Scales
Consumption Emotions Set (CES)
A comprehensive psychometric and theoretical review of Marsha L. Richins' Consumption Emotions Set (CES), detailing...