Scales
Endorsement by Nonprofit Organization (EBNO)
A comprehensive academic psychometric analysis of the Endorsement by Nonprofit Organization (EBNO) scale developed by...
# Consumer Behavior
433 results
Scales
Emotional Reaction (Negative) (ER)
Comprehensive academic psychometric review of the Emotional Reaction (Negative) (ER) scale developed by Moore, Harris,...
Scales
Decision-Making Style (Head Vs. Heart) (DMS)
A comprehensive academic analysis of the Decision-Making Style (Head Vs. Heart) (DMS) scale developed by...
Scales
Customer Rage (Revenge Behaviors) (CR)
A comprehensive academic guide to the Customer Rage (Revenge Behaviors) Scale (McColl-Kennedy et al., 2009),...
Scales
Customer Rage (Displaced Expressions) (CR)
A comprehensive psychometric guide to the Customer Rage (Displaced Expressions) (CR) scale, detailing its theoretical...
Scales
Creative Task Enjoyment (CTE)
A comprehensive academic guide to the Creative Task Enjoyment (CTE) scale developed by Dahl and...
Scales
Corporate Social Responsibility (Generosity) (CSR)
A comprehensive psychometric review and user guide for the Corporate Social Responsibility (Generosity) Scale developed...
Scales
Controllability (CON)
A comprehensive psychometric review of the Controllability (CON) scale by Ronald L. Hess Jr., Shankar...
Scales
Connectedness with Television Program (CWTP)
A comprehensive psychometric analysis of the Connectedness with Television Program (CWTP) scale developed by Russell,...
Scales
Congruence (Self with Brand) (CON)
A comprehensive academic analysis of the Congruence (Self with Brand) (CON) scale developed by Jennifer...
Scales
Congruence (Ideal Self with Brand)
The Congruence (Ideal Self with Brand) (CON) scale evaluates the perceived alignment between a brand's...
Scales
Complexity of the Innovation (COTI)
The Complexity of the Innovation (COTI) scale, developed by Stacy L. Wood and C. Page...