Scales
Congruence (Self with Brand) (CON)
A psychometric review of the Congruence (Self with Brand) (CON) scale by Breivik and Thorbjørnsen...
# Consumer-Brand Relationships
9 results
Scales
Brand Partner Quality Trust (BPQT)
The Brand Partner Quality Trust (BPQT) scale, established by Aaker, Fournier, and Brasel (2004), evaluates...
Scales
Brand Transgression (Fallibility) (BTRANS)
The Brand Transgression (Fallibility) Scale (BTRANS), developed by Aaker, Fournier, and Brasel (2004), is a...
Scales
Affective Store Commitment (AFSC)
A comprehensive psychometric guide to the Affective Store Commitment (AFSC) scale developed by Jeffrey S....
Scales
Perceived Low Company Communality (PLCCOM)
The Perceived Low Company Communality (PLCCOM) scale is a 3-item psychometric instrument developed by Yang...
Scales
Brand Forgiveness
A comprehensive academic psychometric profile of the Brand Forgiveness (BF) scale, examining its theoretical foundations,...
Scales
Emotional Brand Attachment (Huang et al.) (EBA-H)
The Emotional Brand Attachment (Huang et al.) (EBA-H) scale is a 3-item psychometric instrument designed...
Scales
Customer Brand Commitment and Loyalty (CBCL)
A comprehensive psychometric review of the Customer Brand Commitment and Loyalty (CBCL) scale, examining its...
Scales
Brand Forgiveness Scale (BFS)
The Brand Forgiveness Scale (BFS) is a validated psychometric instrument measuring consumer willingness to pardon...