Scales
Attitude Toward Luxury Brands (Value-Expressive Function) (ATLB)
A comprehensive psychometric review of the Attitude Toward Luxury Brands (Value-Expressive Function) scale developed by...
# Consumer Durables
2 results
Scales
Product Utilitarian Function (PUTF)
The Product Utilitarian Function (PUTF) scale is a 6-item psychometric instrument developed by Grewal, Mehta,...