Scales
Brand Community Engagement (BCE)
A comprehensive academic psychometric profile of the Brand Community Engagement (BCE) scale developed by René...
# Consumer Engagement
4 results
Scales
Online Community Connectedness (OCC)
A comprehensive psychometric guide to the Online Community Connectedness (OCC) scale developed by Hanson, Jiang,...
Scales
Advertisement Interestingness (AI)
The Advertisement Interestingness (AI) scale is a 4-item, 7-point semantic differential instrument developed by Chen,...
Scales
Consumer Engagement Scale (CES-Brand)
A comprehensive academic guide to the Consumer Engagement Scale (CES-Brand) developed by Hollebeek, Glynn, and...