Scales
Normative Company Commitment (NORMCC)
The Normative Company Commitment (NORMCC) scale, developed by Bansal, Irving, and Taylor (2004), is a...
# consumer loyalty
3 results
Scales
General Company Commitment (Garbarino) (GCCG)
A comprehensive psychometric overview of the General Company Commitment scale (Garbarino & Johnson, 1999), covering...
Scales
Customer Gratitude Scale (CGS-Rel)
The Customer Gratitude Scale (CGS-Rel), established by Palmatier et al. (2009), is a psychometric instrument...