Scales
In-Shopping Preference
A comprehensive academic guide to the In-Shopping Preference (ISP) scale developed by Blakney and Sekely...
# consumer loyalty
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Scales
Normative Company Commitment (NORMCC)
The Normative Company Commitment (NORMCC) scale, developed by Bansal, Irving, and Taylor (2004), is a...
Scales
General Company Commitment (Garbarino) (GCCG)
A comprehensive psychometric overview of the General Company Commitment scale (Garbarino & Johnson, 1999), covering...
Scales
Customer Gratitude Scale (CGS-Rel)
The Customer Gratitude Scale (CGS-Rel), established by Palmatier et al. (2009), is a psychometric instrument...