Scales
Materialism — Social Motivations for Consumption (MMA)
A comprehensive academic analysis of the Materialism — Social Motivations for Consumption scale (MMA) developed...
# consumer socialization
2 results
Scales
Intergenerational Communication and Influence on Consumption Scale (IGEN)
A comprehensive psychometric guide to the Intergenerational Communication and Influence on Consumption Scale (IGEN) developed...