# consumer trust

10 results
Scales

Retail Employee Competence (REC)

An in-depth psychometric review of the Retail Employee Competence (REC) scale developed by Sirdeshmukh, Singh,...

September 16, 2026 memjavad
Scales

Website Safety Perceptions

A comprehensive psychometric guide to the Website Safety Perceptions (WSP) scale by Wolfinbarger & Gilly...

September 16, 2026 memjavad
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Scales

Brand Promise Trustworthiness

The Brand Promise Trustworthiness (BPT) scale is a 5-item psychometric instrument originating from Tülin Erdem...

September 16, 2026 memjavad
Scales

Reviewer Credibility

A psychometric review of the Reviewer Credibility (RC) scale developed by Grewal and Stephen (2019),...

September 12, 2026 memjavad
Scales

Online Purchase Risk

The Online Purchase Risk (OPR) scale by Darke et al. (2016) is a validated 3-item...

September 12, 2026 memjavad
Scales

Data Privacy Vulnerability (DPV)

A comprehensive academic analysis and psychometric profile of the Data Privacy Vulnerability (DPV) scale developed...

September 12, 2026 memjavad
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Scales

Data Privacy Trust

A comprehensive academic analysis of the Data Privacy Trust (DPT) scale, developed by Martin, Borah,...

September 12, 2026 memjavad