Scales
Identification with the Company (IWTC)
The Identification with the Company (IWTC) scale, developed by Homburg, Wieseke, and Hoyer (2009), is...
# Customer-Company Identification
3 results
Scales
Cognitive Customer-Company Identification (CCCI)
A comprehensive psychometric evaluation and academic review of the Cognitive Customer-Company Identification (CCCI) scale developed...
Scales
Affective Customer-Company Identification (ACCI)
A comprehensive academic guide and psychometric review of the Affective Customer-Company Identification (ACCI) scale developed...