Scales
Dealership Relationship Commitment (DEALCOM)
A psychometric review of the Dealership Relationship Commitment (DEALCOM) scale developed by Brown et al....
# Customer Loyalty
15 results
Scales
General Company Commitment (Aaker) (GCCA)
A comprehensive psychometric analysis of the General Company Commitment (Aaker) (GCCA) scale, developed by Jennifer...
Scales
General Company Commitment (Lemon) (GCCL)
A comprehensive psychometric review of the General Company Commitment (Lemon) (GCCL) scale, evaluating its theoretical...
Scales
Affective Company Commitment (Verhoef) (ACCV)
A psychometric review of the Affective Company Commitment (Verhoef) (ACCV) scale, a 3-item measure developed...
Scales
Service Provider Policy Benevolence (SPPB)
A comprehensive academic guide and psychometric analysis of the Service Provider Policy Benevolence (SPPB) scale...
Scales
General Object Preference (GOP)
A comprehensive academic psychometric profile of the General Object Preference (GOP) scale developed by Yi...
Scales
Resort Word-of-Mouth Intention
A comprehensive academic psychometric profile of the Resort Word-of-Mouth Intention (RWOMI) scale, detailing its theoretical...
Scales
Price Premium Loyalty Intention (PPLI)
A comprehensive academic analysis of the Price Premium Loyalty Intention (PPLI) scale developed by Habel...
Scales
Service Provider Loyalty Intentions (SPLI)
The Service Provider Loyalty Intentions (SPLI) scale is a 3-item psychometric instrument developed by Umashankar,...
Scales
Post-Trip Behavioural Intentions Scale (PTBIS)
A psychometric review and complete instrument guide for the Post-Trip Behavioural Intentions Scale (PTBIS) developed...
Scales
Destination Loyalty Scale (DLS)
The Destination Loyalty Scale (DLS) is a validated psychometric instrument developed by Yooshik Yoon and...
Scales
Customer Effort Score (CES-Dixon)
A comprehensive academic analysis of the Customer Effort Score (CES-Dixon), examining its psychometric validity, theoretical...