Scales
Perceived Functional Salesperson Orientation Scale
The Perceived Functional Salesperson Orientation Scale (PFCO) measures a customer's perception of a salesperson's task-oriented...
# Customer Orientation
5 results
Scales
Customer-Oriented Retailer Attitude Scale
A psychometric review of the Customer-Oriented Retailer Attitude Scale (CORAS) developed by Roggeveen, Goodstein, and...
Scales
Customer-Based Reputation Scale for Service Firms
The Customer-Based Reputation Scale for Service Firms (CBR), developed by Gianfranco Walsh and Sharon E....
Scales
Selling Orientation–Customer Orientation Scale (SOCO)
An extensive academic overview of the Selling Orientation–Customer Orientation Scale (SOCO) developed by Saxe and...
Scales
Market Orientation Scale (MKTOR)
A psychometric review of Narver and Slater's Market Orientation Scale (MKTOR), covering its theoretical framework,...